2017-03-06

Williams and Bombardier announce new partnership

Williams Martini Racing and Bombardier Business Aircraft are proud to announce a new strategic partnership ahead of the 2017 season, with the Canadian company coming on board this season in support of fellow countryman Lance Stroll, as he prepares for his debut season in Formula One.

As part of the partnership agreement, Bombardier branding will appear on Lance Stroll’s helmet and throughout the garage environment.

Bombardier’s heritage of innovation and fine craftsmanship brings together more than 50 years of aviation history through its comprehensive line of business jets, including Learjet, Challenger and Global aircraft. Through innovative technologies, Bombardier’s world-class business aircraft elevate the private jet experience, delivering unrivaled performance and a smooth ride, while combining luxury and craftsmanship with engineering for the ultimate in cabin comfort. 

Bombardier’s engineering commitment is at the forefront of sustainable transport. Its brand is reminiscent of Williams’ engineering ethos and continued drive to push boundaries and achieve excellence through innovative and sustainable technology.

“Bombardier is pleased to partner with Lance Stroll and the Williams team during the 2017 Formula One Grand Prix season. This partnership provides Bombardier Business Aircraft a unique opportunity to reach new customers on a global scale,” said Peter Likoray, Senior Vice President, Sales and Marketing, Bombardier Business Aircraft. “Lance’s bold and stellar achievements on the race track personify his pursuit of excellence just as Bombardier’s high-performing business aircraft take private aviation to the next level. We wish Lance the same smooth ride throughout the 2017 season that our customers count on, aboard more than 4,700 Bombardier business aircraft worldwide.”

Claire Williams, Deputy Team Principal added: “We are delighted to welcome Bombardier as a partner for the 2017 season. Engineering excellence, innovation and sustainability are at the core of everything we do at Williams, and as one of the industry’s leading manufacturers of world-class business jets, Bombardier share similar core values. They are leaders in their field and at Williams, we share a similar drive and determination to be the best. I look forward to a successful partnership going forward.”

About Bombardier

Bombardier (BBD-B.TO) and its subsidiaries (Bombardier Group), is a global leader in aviation, focused on designing, manufacturing, and servicing the world's most exceptional business jets. Bombardier’s Challenger and Global aircraft families are renowned for their cutting-edge innovation, cabin design, performance, and reliability. Bombardier has a worldwide fleet of more than 5,000 aircraft in service with a wide variety of multinational corporations, charter and fractional ownership providers, governments, and private individuals. Bombardier aircraft are also trusted around the world in government and military special-mission roles leveraging Bombardier Defense’s proven expertise.

Bombardier is headquartered in Greater Montréal, Québec, and through the Bombardier Group, operates aerostructure, assembly and completion facilities in Canada, the United States and Mexico. Bombardier Group’s robust customer support network services the Learjet, Challenger and Global families of aircraft, and includes facilities in strategic locations in the United States and Canada, as well as in the United Kingdom, Germany, France, Switzerland, Austria, the UAE, Singapore, China and Australia. For corporate news and information, including Bombardier’s Environmental, Social and Governance report, as well as the company’s plans to cover all its flight operations with Sustainable Aviation Fuel (SAF) utilizing the Book and Claim system visit bombardier.com. Learn more about Bombardier’s industry-leading products and customer service network at businessaircraft.bombardier.com. Follow us on X @Bombardier.

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Mark Masluch - Senior Director, Communications

Mark Masluch

Senior Director, Communications